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Our Roots

The Story

We set out on a mission to bring back your favorite t-shirt from the past, and back into your current wardrobe. Inspired by the classic designs in sports and popular culture, we use the t-shirt as a canvas in effort to express our love and passion for vintage clothing. Our influences take us back to our youthful innocence and those childhood moments we all wish to relive. From the fabric and garment to the design and print, we are focused on every detail in effort to give you that look we like to call, Vintage Made Fresh!

Based out of Kansas City, the Charlie Hustle brand represents the civic pride of the Midwest and the blue collar-friendly attitude it exudes. That's also what we put into every product we make, right here in the USA.


Vintage Made Fresh

We paired our passion for vintage t-shirts from the '70s and '80s and garment design to create your favorite t-shirt inspired by historic moments from pop-culture's past. It's Vintage Made Fresh.


Who is Charlie?

By our own definition, we are a group of young, exuberant individuals who are makers, creators, thought leaders and hustlers out on an mission to just be ourselves, and most of all evoke happiness.


American Made

Our t-shirts are all made in the U.S.A. with the highest quality fabrics to give you that soft vintage feel your torso has longed for. Like Harley Davidson and apple pie, it's a true American classic.